Ted Baker Opens A New Fifth Avenue Store

Kate and Pippa Middleton wearing Ted Baker
The gold print on a charcoal black invitation read: “Ted Baker, London ... His 5th Avenue Store is now open.” [at 48th Street.]  “Ted Baker requests your presence at his grand house on Fifth.  Enjoy ... afternoon tea ... and the chance to peruse Ted's fall collections."  Attached was a brass skull-type key with yellow ribbon to keep as a souvenir.  Clever marketing, no?

I anticipated staying home all afternoon to watch the London Olympics.  Really I did, but how many endless hours of beach volleyball can a person take?  Thanks, NBC!

So off to the store opening I went.  Upon arrival, waiters passed trays with bangers and lemon tarts.  And, I knew I was in the right place.  Tasty!
The British clothing retailer was launched in Glasgow in 1988 by managing director Ray Kelvin, before opening stores in Covent Garden and London's Soho. 

The apparel, consisting of menswear, womenswear, shoes and accessories, is tailored, elegant and has a touch of humor.  A style mix of English traditional and Modern Art Deco, the perfectly cut suits, lady-like dresses, sparkling cufflinks, plus colorful scarves and neckties are pricy, yet still affordable.  You will drop $200 - $500 for an outfit, but get interesting details and unusual finishes.

Old and new world London meets Midtown in the city that never sleeps.  Other Ted Baker stores are located in the Meatpacking district [34 Little West 12th Street] and Soho [107 Grand Street].  Now that you have the gen, there's no reason to faff around.  Check out the collection here.  Extra points if you undertand British slang.

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